They talk about us

On March 8, for International Women’s Rights Day, So Soir—the weekend magazine of Le Soir—dedicated a special edition to women entrepreneurs who are reshaping the way we do business.

We were honored to be featured among them. In this article, we share what it means for us to lead differently. To challenge the status quo. To prove that success can be built with soul, with purpose, and with people at the heart of it all.

At 21 grams, we believe that putting people first isn’t a nice-to-have, it’s the foundation of lasting impact. That growing a business with heart isn’t a weakness, it’s the future.

A heartfelt thank you to editor-in-chief Ingrid Van Langhendonck for choosing to spotlight a new kind of leadership, one that dares to care.

In this article by Caroline Lallemand, Trends Tendances captures the soul of what we do at 21 grams: helping SME leaders strengthen their business foundations, starting with themselves.

We support them not only in structuring their vision, strategy, and teams, but also in reconnecting with who they are and the impact they want to leave behind.

Because in the rush of daily business, it’s easy to lose sight of the bigger picture, and of oneself. That’s why we bring clarity, focus, and what we like to call a "supplément d’âme".

In this article by Solange Berger, La Libre Belgique highlights a challenge many SME leaders face: finding structure without losing their entrepreneurial drive.

The approach shared here focuses on helping business owners grow with purpose, through pragmatic, tailored solutions that respect both their reality and their passion.

The PassionPurpose Framework was created to do just that: bring clarity and structure, while helping entrepreneurs stay connected to what truly drives them, every step of the way.

In this article, Marine Dehossay interviewed us about how structure can be a true lever for success, without losing what makes a company unique. We shared how our PassionPurpose Framework, built around 5 essential pillars, Story, Strategy, Team, Communication, and Leadership, helps entrepreneurs and business leaders gain clarity, lighten the mental load, and stay focused on what really matters.

Because structure isn’t about control or rigidity. It’s about clarity and direction. It creates the space you need to grow with purpose, and to make room for what matters most: impact and innovation.

Being named "Starter van de Week" by Trends was a special milestone early in our journey. More than just visibility, this recognition felt like a true vote of confidence in our belief that there is another way to support entrepreneurs, one that’s both structured and deeply human. The article introduces 21 grams as a facilitator helping small and mid-sized businesses grow with clarity and purpose toward their next level of success. We shared the thinking behind our unique PassionPurpose Framework, designed to bring structure without ever compromising the entrepreneur’s values and passion.

We were invited by Jeremy Thomas and Pierre Chaudoir on BXFM Radio just as we launched 21 grams, to talk about something rarely addressed, but deeply human: the doubts that come with becoming an entrepreneur. Coming from years as employees, starting our own business meant stepping into the unknown. But we believe doubt isn’t something to fear, it’s a signal. It pushes us to reflect, grow, connect, and make better decisions. In this episode, we talk about how embracing uncertainty can actually guide you to build something stronger, with more intention, more impact, and more soul.